Thanks to our awesome President over at InSITE, a crew of fellows + friends had an opportunity to hang out with Craig Elbert and discuss how things function at Bonobos. Craig, the VP of Marketing, walked us through some of the company's key challenges as they scale. He also shared some colorful history about the motivation behind the creation of the brand.
It was also heartening for me to hear that the company was trying to think about ways to go upstream (age-wise) to target Old Guys. Because old guys have old guy money.
After the Q&A session, we got to go hang out in the actual Guide Shop. I was lucky enough to work with Lauren Kozy, who encouraged me to be a bit more daring in my washed chino purchases. For anyone ever looking to get the 1:1 treatment, be sure to hit her up and schedule an appointment. email Lauren